Local time:

February 12, 02:52 PM

/Basketball Activation.

/2025/

A robotic industrial arm holds a basketball hoop and backboard in a blue-lit event booth, with large screens behind showing a game interface, stats, and a score of 147.
A robotic industrial arm holds a basketball hoop and backboard in a blue-lit event booth, with large screens behind showing a game interface, stats, and a score of 147.
A robotic industrial arm holds a basketball hoop and backboard in a blue-lit event booth, with large screens behind showing a game interface, stats, and a score of 147.

Client

Future Foundation

Timeline

3 weeks

Date

Dec 5, 2025

Software-only delivery for Future Foundation’s basketball game activation: we built the game logic, real-time graphics, and AV control for the robotic-hand hoop experience.

Future Foundation is a forward-thinking organization focused on empowering the next generation through innovation, education, and community-driven initiatives.

Future Foundation is a forward-thinking organization focused on empowering the next generation through innovation, education, and community-driven initiatives.

/Project Goals/

Our primary objective was to deliver a visually striking, reliable game experience—blending motion design, competitive mechanics, and smooth on-site operations.

Our primary objective was to deliver a visually striking, reliable game experience—blending motion design, competitive mechanics, and smooth on-site operations.

The activation needed to run flawlessly in a live environment, with a tight 30-second game loop, clear scoring feedback, and content built for high attention — from pre-game practice shots to results and leaderboards.

The activation needed to run flawlessly in a live environment, with a tight 30-second game loop, clear scoring feedback, and content built for high attention — from pre-game practice shots to results and leaderboards.

/Results/

Over six days, approximately 2,000 people participated, making it one of the event’s most engaging competitive activations.

Over six days, approximately 2,000 people participated, making it one of the event’s most engaging competitive activations.

The experience included two camera feeds (top-of-backboard and side view) filming each player, while scores were ranked automatically and stored on leaderboards across three difficulty levels (easy, medium, hard), each with its own rankings.

The experience included two camera feeds (top-of-backboard and side view) filming each player, while scores were ranked automatically and stored on leaderboards across three difficulty levels (easy, medium, hard), each with its own rankings.

Design

Marketing

Branding

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients
Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients
Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

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a(t)mosphere-fx®

/Stay in the loop.

Smart updates for smart people.

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Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

a(t)mosphere-fx®

/Stay in the loop.

Smart updates for smart people.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

a(t)mosphere-fx®

/Stay in the loop.

Smart updates for smart people.

By submitting, you agree to our Terms and Privacy Policy

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients